Season Renewal Time

Every spring we at AHT are all a-buzz with plans for our new season. Even though you may be thinking about easter or spring break, we're already planning for next December and the summer of 2010! It's our own personal time spring renewal to pick a new set of shows and get excited about staging them.

Along with picking the season comes getting our season ticket-holders their invoices so they can renew their seats for the coming year. This is one of the biggest parts of my job as Marketing Supervisor. It's a lot of ducks to line up in a row, and a lot of work that often has to be smashed into a short period of time. Our season subscribers may not know it, but we put each renewal packet together ourselves. We don't pay a company to do it for us! We set up shop, often in the rehearsal hall, with up to 7 different "inserts" (brochure, reply envelope, letter from our Executive Director, etc.) and a stack of DVD's to watch. I spend 3 days straight executing an assembly line that gets the new season info out into the hands of our favorite people - our subscribers! I have lots of help, and we push through papercuts, tired arms and dry skin all for the sake of renewals. As repetitive as the process is, it's also a lot of fun, and gets me away from my desk for a few days, which is a nice change of pace.

Right now I'm waiting on our Systems Administrator, Sandy, while she enters every single performance and every season price code into our ticketing system. This is quite a task. Once she gets finished and replicates the season (creates a new season order for each of our current season ticket-holders), I can start my process of pulling lists, merging data, printing invoices and getting all of the inserts ready to go.

All this work just for each season subscriber to get an envelope in the mail from us! This year we have some exciting benefits for our subscribers, and a list of shows that you won't want to miss. If you are a 2008/2009 subscriber, keep an eye out for your renewal packet - it should arrive the 3rd week of April. If you aren't a subscriber and would like information on joining our family, visit http://www.ahtkc.com and click on the "Join our Mailing List" button. We'll be happy to send you a brochure with pricing and details about the benefits subscribers receive.

Stay tuned for our announcement of shows for the 2009/2010 season!